LulaRoe Lingo

If you are new to Lularoe you probably have a lot of questions! The Lula World has it’s own language! Here are a few of the most common LulaLingo terms!

OOTD: OOTD stands for “Outfit of the Day”. Many consultants will post anywhere from 1-100 outfits per day and share them across Facebook, Instagram, and Pinterest.

VIP Group: Lularoe consultants are not allowed to have retail stores or websites. All product must be sold via live sales or albums in a private Facebook Group. Most consumers are a part of several Lularoe groups because all consultants carry a different variety of Lularoe, and in different prints.

Claim Word: In order to claim something on a Facebook live or album sale, you often need to use a claim word. This is typically “Mine” or “Sold”.

Roe, Roing, How I Roe: This is simply a phrase that people use when they post a photo of them in a Lularoe outfit.

ISO: ISO stands for “In Search Of”. You post this or say this when you are looking for a certain print in a specific style of size.

Pop-Up or Drop N Shop: These are in person Lularoe events where consultants will set up their inventory and allow their local market to shop. Pop-Ups are typically done at someone’s house and Drop N Shops at local businesses.

Mommy and Me: These are mother and child sets in the same pattern. For example, if I wanted my leggings to match my daughters and a consultant had them, it would be offered as a Mommy and Me set.

BST: BST stands for Buy Sell Trade groups. If you see a Facebook group with BST, avoid it. These are not always consultants in the groups, in fact, many of them are people posing as consultants. You will find old prints and used product on BST groups. Lularoe does not allow consultants to sell on them.

Unicorn: A unicorn is a highly sought after patter or print. My unicorn will be different from your unicorn, but certain prints are released that EVERYONE wants.

True To Size: This simply means that the size chart is accurate.

LulaCash: Simply put, LulaCash is a coupon with a dollar value.